Generative Engine Optimization:
Win the AI Answer,
Not Just the Rank
GEO (Generative Engine Optimization) is the discipline of making your brand the source that ChatGPT, Perplexity, Claude, and Google AI synthesise into answers. We measure it. We fix it. We track it.
8,100 monthly searches for GEO — and most brands have no idea where they stand
GEO, SEO, AEO — What Is the Difference?
- Goal
- Rank in Google
- Metric
- Position 1–10
- Works for
- Link clicks
- Optimises for
- Keywords + backlinks
- Goal
- Appear in AI answers
- Metric
- Citation rate
- Works for
- AI recommendations
- Optimises for
- Schema + structure
- Goal
- Be synthesised by AI
- Metric
- Selection probability
- Works for
- AI-first discovery
- Optimises for
- Extraction + entity authority
GEO is the evolution of AEO. Where AEO gets you retrieved, GEO gets you selected. AgentAEO measures both.
The Three Layers of Generative Engine Optimization
Retrieval
AI retrieves candidate pages using semantic search. Pages at rank 1 have a 58% citation rate. Pages at rank 10: 14%. GEO starts with being retrievable.
Extraction
AI extracts specific passages from retrieved pages. Answer-first structure, 300–500 word chunks, and FAQ schema determine whether your page is extracted or skipped.
Selection
AI selects 3–5 sources for the final answer. Entity authority, E-E-A-T signals, and content clarity determine whether you are cited or your competitor is.
Frequently Asked Questions
Find Your GEO Score
Free 8-query diagnostic across ChatGPT, Perplexity, Claude, and Google AI. See your Generative Engine Optimization score and which competitor wins your top queries.
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